Tauranga Museum Interpretive Master Plan 2017

Overview
This Master Plan is the result of extensive research spanning over a decade, with in-depth involvement of community, stakeholders and tangata whenua. It is informed by professional understanding of museums nationally and internationally and has been market tested independently to ensure the experience detailed in the document is attractive to Tauranga residents.
The Plan speaks to the key aspirations of the community, and sets out what a successful stand-alone museum would look like in Tauranga over the first 5 years.
Our direction for the first five years:

· Become a popular and dynamic community hub for Tauranga
· Boost Tauranga’s reputation for quality of life
· Grow the Bay of Plenty visitor economy

Our purpose is to:

· Provide a popular social and cultural heart for Tauranga
· Enhance our people’s value of this unique region, and their understanding of each other

The core themes will be:

• The history and modern life of the Bay of Plenty, the region’s unique and fertile environment, and the relationship
between nature and culture
• Bringing the best of the rest of the world to the Bay of Plenty
• The innovation that drives Tauranga and the region

Our Objectives

1. Strong governance and management leading the achievement of key performance indicators
2. A tangata whenua treaty partnership with mutual benefits
3. Financial stability with growth in non-council sources of income
4. A destination with increasing domestic and international visitation
5. A social civic space that encourages local, repeat visitation
6. Key social policy challenges addressed through collaboration with Council, central government and community
organisations
7. A known reputation within the community and activities that support increasing public engagement
8. A learning programme that will increase participation and build knowledge with school age children from all
economic backgrounds
9. Benefits established within the Bay of Plenty industry network through marketing and ticketing opportunities
10. Increased public access to the collection, as well as developing the collection through the conservation, accessioning
and deaccessioning of objects
11. Adopt sustainable green building design principals to ensure environmental sustainability

Our Audiences

1. Local population leisure visitors
2. New Zealand domestic leisure Visitors
3. International leisure visitors
4. Niche audiences with prior needs from the museum

Key experiences, amenities and services The experiences, amenities, and services outlined below identify and prioritise the functional requirements to meet the direction, purpose, and objectives for a museum in Tauranga. All details about these elements can be found in the full Interpretive Master Plan document.

Essential requirements for a successful Tauranga Museum

· Significant plaza space outside for public events
· An exemplary level of customer service and hospitality
· Core foyer or ‘spine’ space that connects the Museum’s attractions and amenities, and hosts major public and private events
· A contemporary Marae which comprises a marae ātea (place of encounter) and wharenui (meeting house)
· Café, self-catering space and kitchen facilities to enable visitors to stay longer
· Retail space for the sale of arts, crafts and merchandise that celebrate Tauranga and contributes to revenue
· Bathroom and parent room facilities
· Programmable outdoors space that is secure and enables outdoor programming
· A high-quality discovery centre for family focused hands-on experiences
· Long term exhibitions of Bay of Plenty stories; interactive, immersive, and collection rich.
· Changing galleries including international touring exhibitions
· A wet workshop, technology centre and educational group learning space that caters for group activities including crafts, design and hosting overnight stays
· Staff and administration back of house office spaces
· Heritage research centre to provide collection access and support for researchers1
· Workshop area to prepare for exhibitions with wet and dry functions
· Loading bay and crate storage
· Temporary collection items holding area
· Access for coaches, disabled parking, drop off zone
· Visitor parking in the vicinity
· Public transport access

Requirements that are dependent on available space

· StoryPod – a story telling and play space for under five year olds
· Private event space that can contribute to revenue

Requirements that could be incorporated to add value

· I-site / visitors information

Architectural requirements

· At a minimum meet the Te Aranga design principles (Rangatiratanga, Kaitiakitanga, Manaakitanga,
Wairuatanga, Kotahitanga, Whanaungatanga, Mātauranga)
· A facility that reflects Tauranga’s identity/tells Tauranga’s story
· Major LED billboards (or other high impact solutions) that promote significant events and exhibitions, and an opportunity to light the building façade/ability to project on the building façade
· For more architectural briefing detail – see Part A of Tauranga Museum Strategy : Interpretive Master Plan

Next Steps

The service requirements as defined in the Interpretive Master Plan will form the basis for development and assessment against each business case option.
Can only be achieved through collaboration with other facilities and is not envisaged in a stand alone museum

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